A performance strategy to position the "Tarhal" theatrical show as a major cultural destination by creating a direct motive to visit based on the event's massive scale.
Client
Ministry of Culture
Service
Performance & Conversion
Sector
Government & Public Sector
Year
٢٠٢٥
The Challenge
How to attract audiences to a global-scale cultural event.
Our Solution
Developing a performance strategy built on a clear visit motive: this is the region's largest show.
The Result
Ongoing visits and ticket sales throughout the event run.
